BT to broadcast and stream live NBA games in the UK
BT has landed quite a few major sports broadcasting deals
as of late, including its buyout of ESPN's British and Irish channels
back in February. Today, it's extending its athletic empire with an exclusive arrangement to air NBA games in Ireland and the UK. The agreement will see BT Sport
1, BT Sport 2 and ESPN broadcast as many as seven live games per week,
with some of them streaming through BT Sport's website and mobile apps.
While there isn't a huge market for basketball in the country, the pact
will make life much easier for diehard UK fans and American ex-pats --
they won't have to buy online passes or otherwise bend over backwards to
keep up with their favorite NBA teams.
BT has landed quite a few major sports broadcasting deals
as of late, including its buyout of ESPN's British and Irish channels
back in February. Today, it's extending its athletic empire with an exclusive arrangement to air NBA games in Ireland and the UK. The agreement will see BT Sport
1, BT Sport 2 and ESPN broadcast as many as seven live games per week,
with some of them streaming through BT Sport's website and mobile apps.
While there isn't a huge market for basketball in the country, the pact
will make life much easier for diehard UK fans and American ex-pats --
they won't have to buy online passes or otherwise bend over backwards to
keep up with their favorite NBA teams.
No comments:
Post a Comment